https://www.youtube.com/watch?v=JU7Fsei8a-I
Analysis:
In the commercial, it shows a man and his best friend/brother, a yellow Labrador retriever, playing together and spending time together at home. Later, the man leaves to go drink with his friends – leaving his dog home alone all night, waiting. He comes back the next day and tells the dog that he slept at his friends because he couldn’t drive. The author specifically puts in the part about how he slept over to make the commercial come full-circle and staying with the trend/slogan of “your friends are counting on you” as a plug against drinking and driving. Furthermore, this relates to the purpose. It shows the friends leaving carrying alcohol which makes it obvious what they’re going to do. Pathos is also very prevalent in the commercial because it shows how the dog is waiting all night for his friend/owner to come back. In the very beginning, it highlights the dog looking straight into the camera’s eyes – very smart move of them – and makes the dog the main character for everyone to focus on. Pathos is key in a commercial like this because it makes the viewers see it in a different way that appeals to their emotions. Dogs are seen as cute and friendly, and as soon as they add one in who looks sad, it catches everyone right in the heart. Budweiser did a great job promoting their product but more so promoting their justification for alcohol, how it should be consumed, and reminding the viewers of the consequences they face if they don’t go about it in the right way.
