Analyze My Commercial

The purpose of this commercial is to drink responsibly. It uses the main slogan "friends are waiting", or "friends are counting on you". The commercial is based around making Budweiser seem like a trustworthy brand, because people buy things that make them feel a certain way, particularly good. The sympathetic aspect of this commercial is meaningful and key to the development of the argument it makes.
Some main reasons of why this is effective is because it uses pathos. My commercial is effective because it appeals to both men and women. It appeals to men because of the initial "man's best friend" idea in regards to the dog, but it has such an emotional storyline that it appeals to women as well with the dog looking sad as his owner leaves for the night and he waits all lonely. It appeals to anyone with pets, or anyone that likes pets in general.
The idea behind the campaign is that not many people really take their pets into consideration when they are debating whether to drive home after drinking or not. This is showing that we need to realize we would leave things behind, like a dog, and they would miss us too because we're all they have.
All of this turns Budweiser into a brand that cares, and this makes it more obvious as to why we should buy their products. They care.